[NSInfo] Norfolk Southern helps zombies stay safe at rail crossings

[NW Mailing List]

Please!  Give me a break,
Bill Browder
NS retired
In a message dated 5/25/2011 10:45:21 A.M. Eastern Daylight Time, 
nsinfo at nscorp.com writes:

    May 25, 2011

    *Norfolk Southern helps zombies stay safe at rail crossings*

    MEMPHIS, TENN. -- America's growing zombie population might be dead,
    but as long as they're shuffling among us, they at least should
    understand the importance of being safe wherever railroads, streets,
    and sidewalks intersect.

    That's why "Brainy," Norfolk Southern's giant pink ambulating public
    safety ambassador, will join more than 1,000 zombies in the fifth
    annual Zombie Walk here Friday, May 27.  This year's parade is being
    held in support of the Mid-South Food Bank -- ironic on several
    levels, since zombies eat flesh and are particularly fond of human
    brain.

    "It's important to understand that train-car collisions and trespass
    injuries and deaths are preventable," said David Julian, NS vice
    president safety and environmental.  "By paying attention to our
    surroundings and to the warning signs and signals -- maintaining
    situational awareness -- we can keep ourselves and our families safe
    from harm."

    "Everyone can benefit by thinking smart at highway-rail crossings
    and staying well away from railroad property and equipment," added
    Cynthia Ham, principal and chief public relations officer for
    archer>malmo, the Memphis marketing communications agency that
    administers Norfolk Southern's "Train Your Brain" public safety
    awareness campaign. "Let's just hope Brainy is fast on his feet,
    otherwise the dead will catch and eat him."

    Photos and video of Brainy at Friday's walk will be available after
    the Memorial Day holiday on NS' various social media sites and at
    www.brainysworld.com <http://www.brainysworld.com/>

    Brainy's participation in the Zombie Walk was the brainchild of
    Bruce Downs, an engineer in NS' real estate department in Atlanta. 
    Downs has had a fixation on zombies ever since the network
    television show "The Walking Dead" started filming near NS' former
    office buildings in that city.

    Norfolk Southern launched Brainy and the campaign to "Train Your
    Brain" in 2007 in Memphis and so far has taken the message to
    high-traffic corridors in North Carolina, Indiana, and Ohio.  NS'
    safety, law, operations, and corporate communications departments
    work with archer>malmo in implementing the program.

    Norfolk Southern also is a longtime supporter of the national
    highway-rail grade crossing safety campaign, Operation Lifesaver
    <http://www.oli.org/>.

    Norfolk Southern Corporation
    <http://phx.corporate-ir.net/Tearsheet.ashx?c=69040>(NYSE: NSC) is
    one of the nation's premier transportation companies. Its Norfolk
    Southern Railway subsidiary operates approximately 20,000 route
    miles <http://www.nscorp.com/nscportal/nscorp/map.html>in 22 states
    and the District of Columbia, serves every major container port in
    the eastern United States, and provides efficient connections to
    other rail carriers. Norfolk Southern operates the most extensive
    intermodal network in the East and is a major transporter of coal
    and industrial products.

    ###

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