[NSInfo] Norfolk Southern helps zombies stay safe at rail crossings

[NW Mailing List]

Who came up with this brain fa*t????
 
Tom
 
 
In a message dated 5/25/2011 3:28:48 P.M. Eastern Daylight Time,  
nw-mailing-list at nwhs.org writes:

Please!  Give me a break,
 
Bill Browder
NS retired
 
In a message dated 5/25/2011 10:45:21 A.M. Eastern Daylight Time, 
_nsinfo at nscorp.com_ (mailto:nsinfo at nscorp.com)  writes:

 
May 25,  2011 
Norfolk  Southern helps zombies stay safe at rail crossings 
MEMPHIS,  TENN. -- America’s growing zombie population might be dead, but 
as long as  they’re shuffling among us, they at least should understand the 
importance  of being safe wherever railroads, streets, and sidewalks  
intersect. 
That’s  why “Brainy,” Norfolk Southern’s giant pink ambulating public 
safety  ambassador, will join more than 1,000 zombies in the fifth annual 
Zombie  Walk here Friday, May 27.  This year’s parade is being held in support  
of the Mid-South Food Bank -- ironic on several levels, since zombies eat  
flesh and are particularly fond of human brain.   
“It’s  important to understand that train-car collisions and trespass 
injuries and  deaths are preventable,” said David Julian, NS vice president 
safety and  environmental.  “By paying attention to our surroundings and to the  
warning signs and signals -- maintaining situational awareness -- we can  
keep ourselves and our families safe from harm.” 
“Everyone  can benefit by thinking smart at highway-rail crossings and 
staying well  away from railroad property and equipment,” added Cynthia Ham, 
principal and  chief public relations officer for archer>malmo, the Memphis 
marketing  communications agency that administers Norfolk Southern’s “Train 
Your Brain”  public safety awareness campaign. “Let’s just hope Brainy is 
fast on his  feet, otherwise the dead will catch and eat him.” 
Photos  and video of Brainy at Friday’s walk will be available after the 
Memorial  Day holiday on NS’ various social media sites and at 
_www.brainysworld.com_ (http://www.brainysworld.com/)  
Brainy’s  participation in the Zombie Walk was the brainchild of Bruce 
Downs, an  engineer in NS’ real estate department in Atlanta.  Downs has had a  
fixation on zombies ever since the network television show “The Walking  Dead
” started filming near NS’ former office buildings in that  city. 
Norfolk  Southern launched Brainy and the campaign to “Train Your Brain” 
in 2007 in  Memphis and so far has taken the message to high-traffic 
corridors in North  Carolina, Indiana, and Ohio.  NS’ safety, law, operations, and  
corporate communications departments work with archer>malmo in  implementing 
the program.   
Norfolk  Southern also is a longtime supporter of the national highway-rail 
grade  crossing safety campaign, _Operation  Lifesaver_ 
(http://www.oli.org/) . 
_Norfolk  Southern Corporation_ 
(http://phx.corporate-ir.net/Tearsheet.ashx?c=69040)   (NYSE: NSC) is one of the nation’s premier transportation 
companies. Its  Norfolk Southern Railway subsidiary operates approximately 20,000 
_route  miles_ (http://www.nscorp.com/nscportal/nscorp/map.html)   in 22 
states and the District of Columbia, serves every major container port  in the 
eastern United States, and provides efficient connections to other  rail 
carriers. Norfolk Southern operates the most extensive intermodal  network in 
the East and is a major transporter of coal and industrial  products. 

###



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