NWHS 2014 Classic Calendar

[NW Mailing List]

NWHS quit producing color calendars after the 2013 calendar because future sales were projected to not cover the cost of production. Decreasing sales over the years resulted in lowering the quantity of calendars produced. The fixed costs of calendar production required an increase in calendar retail costs which contributed to lower sales. We sold 565 color calendars for the 2010 calendar, 494 for the 2011 color calendar, and 440 for the 2012 color calendar. We decreased the number of calendars produced from 750 for 2012 to 500 for 2013. The higher unit cost per calendar because of lower production quantities required an approximate $2 increase in calendar retail cost. The result was we sold a little over 270 of the 2013 color calendar. The breakeven point for the 2013 color calendar was 260 calendars.

 

After a cost analysis the Board of Directors voted to discontinue producing a color calendar because of the high cost of production and continued decreasing sales quantity. We have continued producing the black and white calendars because the lower production costs associated with no color printing allow us to sell the black and white calendar at a lower retail cost. 

 

While many organizations publish calendars in the autumn, we publish our calendars in the April – May time period in order to have them available for our NWHS summer convention. NWHS members are currently working on the 2015 black/white calendar and it will be available for our June convention in Roanoke.

 

Alex Schust 

 

 

 

From: nw-mailing-list-bounces at nwhs.org [mailto:nw-mailing-list-bounces at nwhs.org] On Behalf Of NW Mailing List
Sent: Saturday, October 12, 2013 8:51 AM
To: nw-mailing-list at nwhs.org
Subject: Re: NWHS 2014 Classic Calendar

 

The one and only NWHS 2014 calendar is "classic", i.e. all B&W pictures.  An explanation of why only one was given some months ago, but I can't find the message in my archives.

 

Dave Phelps

 

In a message dated 10/12/2013 8:42:56 A.M. Eastern Daylight Time, nw-mailing-list at nwhs.org writes:

 

It’s that time of the year to order my railroad calendars.  I didn’t see they NWHS 2014 Classic Calendar.  Does anyone know if there is going to be a classic calendar for 2014? 

 

William M (Bill) Mason 



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