[Webpro] Google Ads: Bad marketing?

jeanne at tech-ease.net jeanne at tech-ease.net
Fri Oct 22 13:53:27 EDT 2004


Thanks for posting this incredibly interesting study! I was particularly 
interested to read about the sub-segment of the credibility of news sites, 
since I now find myself in charge of one.

Jeanne

Quoting Austin Govella <design at desiremedia.com>:

> Stanford's research on website credibility found similar conclusions, 
> and they conducted a HUGE study with 2600 people.
> 
> You can find their guidelines for credible websites and even read the 
> study online. (The guidelines are a quick easy read.).
> 
> Credibility website:
> * http://credibility.stanford.edu/
> 
> 10 Credibility guidelines:
> * http://credibility.stanford.edu/guidelines/



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