[Webpro] Google Ads: Bad marketing?

[Marilyn Matty]

--- listadmin <info at webdesign-list.com> wrote:

> Hi group   :)
> 
> Does anyone have similar (or contrary) experiences
> with Google Ads?
> 
> I recently added http://flash-sounds.com/ to my
> Google Ad account.
> Every page got a text ad banner at the very bottom
> (4 ads per banner).
> Some domains like sounddogs and 2, 3 others were
> excluded, for obvious
> reasons. This was two weeks ago. And then... guess
> what happened?
> 
> The registrations suddenly went down to zero! (Well,
> there were a few
> exceptions.) But yesterday, after two weeks, I
> decided to waive the few
> dimes I get from Google and restart real business. I
> banned all banners
> from the pages, and... yes, you're right, the
> registrations are coming
> in again!
> 
> It still could be a coincidence, but it's hard to
> believe. I guess it
> has to do with reputation: Seems that people trust a
> site definitely
> more if it hasn't ads on it. But I find it rather
> interesting that it
> makes such a difference.
> 
> Any other experiences with Google Ads?

I've known people who have had good experiences with
Google ads, and others who didn't earn enough money
from the ads to make it worthwhile to continue them,
but you're the first that had a bad experience.

There are a few things you might want to consider, as
I'm not sure that it's 100% trust:

Two weeks is short for a trial period - you might want
to give it 4-8 weeks.

Did you clearly state a privacy policy above the box
for the ads? People might worry that a site that
accepts ads will also sell registration information to
spammers, so it could have been making them hesitate
to register. You could include a line about how names
are never sold to third parties, and that clicking a
link to an advertiser helps support the service.

Maybe people are clicking on the ads before they are
registering. So you should consider how important the
revenue stream would be to you - obviously you're
making more money by signing up subscribers. Google
might have been serving ads for sites that offer free
audio for Flash, which would be luring visitors away.
Maybe you can tinker with the Ad Words so that they
won't provide links to people offering free audio
without subscriptions or fees.

Marilyn


		
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