[Woodcarver] Websites and Advertising

[Al]

Hi Bonnie

I would suggest you contact the management of the venue where such shows are
held and ask for a calendar of upcoming events and the name(s) of the
organizations who put on these shows, then contact them. Our club in
Edmonton partipates in all these shows at Northlands and they are very
beneficial in getting exposure for both our carving club and the individual
members who display their creations and demonstrate carving; because of
this, as an earlier message indicated, we get our space for nothing (at the
last Wood Show in November, we had a 40 X 10 foot space). Hope this helps.

Al Alford
St. Albert, AB

-----Original Message-----
From: woodcarver-bounces at six.pairlist.net
[mailto:woodcarver-bounces at six.pairlist.net]On Behalf Of Bonnie
Schroeder
Sent: Friday, December 09, 2005 3:06 PM
To: [Woodcarver]
Subject: Re: [Woodcarver] Websites and Advertising


DONATIONS to the Woodcarver Mailing List can be made using PayPal OR regular
mail. Click this link: http://wwwoodcarver.com/WWWList/WWWList.html
Hi Joe:

So how does a person find out about Home Shows other than searching the Net?
I never seem to hear about them until after the fact .  :)

Bonnie

----- Original Message -----
From: "Joe Dillett" <jdillett at thecarvingshop.com>
To: "[Woodcarver]" <woodcarver at six.pairlist.net>
Sent: Friday, December 09, 2005 12:43 PM
Subject: Re: [Woodcarver] Websites and Advertising



> DONATIONS to the Woodcarver Mailing List can be made using PayPal OR

regular mail. Click this link: http://wwwoodcarver.com/WWWList/WWWList.html

> Hi Bonnie,

>

> As Jan says "All of the above".

>

> I have a web site. My business card directs my potential customers to my

web

> site. The web site, I feel, saves me the high coat of doing a professional

> looking brochure. I found that direct mailing, even to your target market,

> didn't yield orders but I wouldn't forget about direct mailing because it

> didn't work for me.

>

> My most successful advertising is the Home Shows. These are shows where

the

> public is looking to build or remodel and they come for ideas, seek out

> contractors, select cabinets, windows, a furnace, so my carved home

> furnishings fit right in. I don't know if you have those types of shows

near

> you. One of these Home Shows here sells an 8 X 10-foot booth between

> $900 -$1,500 for a 3-day show. My profit level is not high enough to pay

> those prices. I get into these shows free by demonstrating and doing

> seminars. Talk to the show promoters about becoming one of their featured

> attractions in exchange for a free booth. Being a featured attraction

means

> that you might have to do some demonstrating on TV to promote the show or

> maybe do a radio spot. Those are always fun and I get to promote my own

art

> besides promoting their show. Because I can cramp my display into one 8 X

10

> booth or spread out into 3 booths the promoter likes to use me to fill

> unsold spaces or last minute cancellation's. What that means is sometimes

I

> can't set up until the promoter knows if everyone they sold a booth to

going

> to come. It also makes my business look very prosperous having more than

one

> booth most of the time.

>

> Through these shows I find out from potential customers who their

> architects, designers, contractors are. I contact those people on behalf

of

> my customer and also for any other future business.

>

> This strategy has yielded me lots of leads of which if I can hit one out

of

> every 10 jobs I quote gives me more work than I can handle.

>

>

> Joe Dillett

> The Carving Shop

> 645 E. LaSalle St. Suite 3

> Somonauk, IL. 60552

> (815) 498-9290 phone

> (815) 498-9249 fax

> http://www.thecarvingshop.com

> jdillett at thecarvingshop.com

> http://www.carvingmagazine.com Carving Magazine web site and Readers Forum

> http://www.carvingmagazine.com/chat/chat.shtml Live Chat for Carving

> Magazine.

> http://community.webshots.com/user/joe_dillett

> http://www.citizenactions.org

> **************************************************

>

>

> ----- Original Message -----

> From: "jan oegema" <jancarves3 at rogers.com>

> To: "[Woodcarver]" <woodcarver at six.pairlist.net>

> Sent: Friday, December 09, 2005 12:39 PM

> Subject: Re: [Woodcarver] Websites and Advertising

>

>

> > DONATIONS to the Woodcarver Mailing List can be made using PayPal OR

> > regular mail. Click this link:

> > http://wwwoodcarver.com/WWWList/WWWList.html

> >

>

>

> --------------------------------------------------------------------------

------

>

>

> I don't have a lot of money, and I'm not sure where it is best spent.  I

do

> carved doors and mantels - should my first advertising venture be doing up

a

> brochure and contacting architects, interior designers.builders etc?  Or

> would my money be better spent on a website - if so, can I do it myself or

> should I get someone to do it?

>

> Bonnie Schroeder

> Victoria BC, Canada

> +++++++++++++++

> I would say ALL OF THE ABOVE

> If you want to be seen make sure you can be seen

> I did have my website build locally

> The lady did a great job (In my eyes) and very reasonable

> But if you are realy smart (wich I am NOT) you can build your own website

> Good Luck and keep us informed

>

>

>                                     Woodbutcher Jan

>

>

> You are invited to check out my website..

>        http://www.janscarvingstudio.com

>

> Also take a look at my picture trail albums ...

>          http://www.picturetrail.com/woodbutcher

>

>

> --------------------------------------------------------------------------

------

>

>

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>

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