[Woodcarver] Marketing

[Ramsey]

I'm fortunate to live in an area of very high end second homes.  That 
market seems to still be going strong.  Sometimes they will be 
spending multi millions of dollars for a third or fourth home. 
People will spend money for functional items for their homes.  One 
thing I have done is to drive through high end neighborhoods and look 
for ongoing construction.  I introduce myself, show my portfolio and 
pick the brain of the workers.  Once they see my work they are very 
helpful.  I then contact the contractors and owners and send them 
promotional material.  I have tried cold mailings without much 
success but when I can somehow personalize my contact it helps.  The 
direct contact allows me to qualify the home or owners as to the 
appropriateness of having my work and to evaluate the likely ability 
of the owners to afford my work.

Ron Ramsey
http://www.carvedbyramsey.com



>In Chicago, he should be looking at the renovation market.  Those old

>brownstones have had most of their fireplaces walled up to create multiple

>flats.  There must be some way to contact those new owners and let them know

>of the quality and uniqueness of Joe's work.  As a rule of the thumb,

>selling is the easy part.  The hard part is getting the initial lead for an

>interested party.  In any economy, that is a challenge.  Having this

>discussion here might get some insights and suggestions Joe can use.

>Arn

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