[Woodcarver] Marketing

[Joe Dillett]

Hi Ron,

Excellent advice. I do about the same thing for commerical constructions, 
always traveling with my hard hat in the truck, but hadn't thought about it 
for homes. I'm going to give that some thought.

Printing promotional material is much easier and cheaper with digital 
cameras and computers. No reason to spend lots of money.

Your post will be included in my marketing plan for next year. We have lots 
of new homes going up around here and some might approach the prices you 
have there.

Thanks.

Joe Dillett
The Carving Shop
645 E. LaSalle St. Suite 3
Somonauk, IL. 60552
(815) 498-9290 phone
(815) 498-9249 fax
http://www.thecarvingshop.com
jdillett at thecarvingshop.com
http://www.carvingmagazine.com Carving Magazine web site and Readers Forum
http://www.carvingmagazine.com/chat/chat.shtml Live Chat for Carving 
Magazine.
http://community.webshots.com/user/joe_dillett
http://www.citizenactions.org
**************************************************

----- Original Message ----- 
From: "Ramsey" <ron at carvedbyramsey.com>
To: <woodcarver at six.pairlist.net>
Sent: Saturday, November 12, 2005 11:54 AM
Subject: [Woodcarver] Marketing



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> I'm fortunate to live in an area of very high end second homes.  That 

> market seems to still be going strong.  Sometimes they will be spending 

> multi millions of dollars for a third or fourth home. People will spend 

> money for functional items for their homes.  One thing I have done is to 

> drive through high end neighborhoods and look for ongoing construction.  I 

> introduce myself, show my portfolio and pick the brain of the workers. 

> Once they see my work they are very helpful.  I then contact the 

> contractors and owners and send them promotional material.  I have tried 

> cold mailings without much success but when I can somehow personalize my 

> contact it helps.  The direct contact allows me to qualify the home or 

> owners as to the appropriateness of having my work and to evaluate the 

> likely ability of the owners to afford my work.

>

> Ron Ramsey

> http://www.carvedbyramsey.com

>

>

>>In Chicago, he should be looking at the renovation market.  Those old

>>brownstones have had most of their fireplaces walled up to create multiple

>>flats.  There must be some way to contact those new owners and let them 

>>know

>>of the quality and uniqueness of Joe's work.  As a rule of the thumb,

>>selling is the easy part.  The hard part is getting the initial lead for 

>>an

>>interested party.  In any economy, that is a challenge.  Having this

>>discussion here might get some insights and suggestions Joe can use.

>>Arn

> -- 

>

>

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